Experience & portfolio

Built on experience. Focused on delivery.

Over 18 years in B2B technology marketing, including more than a decade in B2B SaaS, across startups, scale-ups and enterprise organisations.

18+years in B2B technology marketing

10+years in high-growth SaaS

3environments: startup, scale-up and enterprise

Sectors

FinTechEnterprise softwareAIClimateTech

Capabilities

Demand generation leadershipInternational multi-channel programmesMarTech and operationsRevenue reporting

Technology categories

CRMMarketing automationABM and intentPaid platformsAnalyticsAI workflow tools

Named platforms to be added once confirmed.

Portfolio

Selected programmes and project work.

Each entry follows the same structure: challenge, approach, execution and commercial outcome. The cards below are templates. Only verified evidence will be published, and client names are anonymised to an industry description where sharing them is not appropriate.

Demand gen functionEvidence to be added

Building a demand generation function

Setting up the first scalable function for a growing technology company.

Challenge: [Describe the situation and what was at stake]
Approach: [Describe the thinking and the plan]
Execution: [Describe what was delivered, by whom]
Outcome: [Add verified commercial result only]

Paid mediaEvidence to be added

Paid media and performance optimisation

Improving the quality of opportunities from paid channels.

Challenge: [Describe the situation and what was at stake]
Approach: [Describe the thinking and the plan]
Execution: [Describe what was delivered, by whom]
Outcome: [Add verified commercial result only]

GTM campaignsEvidence to be added

Integrated GTM campaign development

Launching a coordinated campaign across channels.

Challenge: [Describe the situation and what was at stake]
Approach: [Describe the thinking and the plan]
Execution: [Describe what was delivered, by whom]
Outcome: [Add verified commercial result only]

ABMEvidence to be added

ABM programme implementation

Moving from an account list to live, signal-led plays.

Challenge: [Describe the situation and what was at stake]
Approach: [Describe the thinking and the plan]
Execution: [Describe what was delivered, by whom]
Outcome: [Add verified commercial result only]

Marketing operationsEvidence to be added

Marketing operations transformation

Repairing CRM and automation integration and routing.

Challenge: [Describe the situation and what was at stake]
Approach: [Describe the thinking and the plan]
Execution: [Describe what was delivered, by whom]
Outcome: [Add verified commercial result only]

AnalyticsEvidence to be added

Funnel analytics and revenue reporting

Giving leadership a trusted view of pipeline contribution.

Challenge: [Describe the situation and what was at stake]
Approach: [Describe the thinking and the plan]
Execution: [Describe what was delivered, by whom]
Outcome: [Add verified commercial result only]

Webinars and eventsEvidence to be added

Webinars and field marketing programmes

Turning events and webinars into measurable pipeline.

Challenge: [Describe the situation and what was at stake]
Approach: [Describe the thinking and the plan]
Execution: [Describe what was delivered, by whom]
Outcome: [Add verified commercial result only]

Sales alignmentEvidence to be added

Sales enablement and marketing alignment

Agreeing definitions, handoffs and plays with sales.

Challenge: [Describe the situation and what was at stake]
Approach: [Describe the thinking and the plan]
Execution: [Describe what was delivered, by whom]
Outcome: [Add verified commercial result only]

No entries in this category yet.

Client logosLogos appear here where written permission has been given. None are shown in this prototype.

TestimonialsQuotes appear here once a named client has approved them. None are shown in this prototype.

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